Eye Makeup
Get creative with our lineup of mineral eye makeup with high-pigment powder and cream eyeshadows, pencils, liquid liners, mascara, and brow collection.
Eye Makeup Tutorials and Tips
Make your eyes pop with our eye makeup tutorials and tips! Find helpful how to's, product highlights and more with our eye makeup resources below.
Eye makeup for days, from natural washes of color, statement smokey eyes, defined lashes, or bold brows, whatever your eye makeup goals; explore, play, and curate your perfect effects. If you’re looking for how to do your eye makeup super effortlessly, our skincare-loaded Cream Stay Shadow Sticks offer a rainbow of shades, and are so versatile they triple up as a primer, base, and liner in one longwearing, velvety, color-intense formulation. For precision and mastering the cat eye or winged eye look, master your eyeliner game with the Precise Micro Eyeliner, Liquid Ink, or Precision Eye Pencil—all effortless, longwearing formulations making application a breeze.
If you’re looking to expand your eye makeup kit with more eyeshadows, our Eye Shadow Quads are a stellar choice, allowing for blendable shade mixing and matching, to help you build out a look that’s totally you. Live your best lash life ever with our pro-level mascaras—in elevated Lengthening, Volumizing, and Water Resistant formulations, they’re smudge-proof, longwearing, and richly pigmented, for the ultimate lash pop. And, don’t forget the brows. Your face-framing BFFs, whether fluffy, natural, bold, or filled, keep your eyebrows perfectly groomed with our pencils, gel, and quads for all the effects.