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FREE gift options! Choose your free gift with any $85+ Order. Use code: JUL24
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To redeem at checkout, enter code JUL24 in the offer code box to receive a FREE Glo Baseball Hat, mini Hydra-Bright Pro 5 Liquid Exfoliant, or mini Cupcake Gloss with any $85+ order. While supplies last.
Promotions available for MSRP only. Not valid on Subscribe and Save items. Not valid on prior purchases. Offers may not be combined with any other sale, promotion, discount, code, coupon and/or offer.

Mineral Makeup

Meet our mineral makeup, from brow to base and everything in between, discover our skincare-first makeup collection, powered by your natural radiance.Learn More

We begin with skin, and build our makeup to elevate and enhance. We believe all makeup should be skincare-based, that’s why we use only the finest mineral makeup, infused with nourishing skincare ingredients including antioxidants, vitamins A, C, and E, green tea, shea butter, and hyaluronic acid. Color that truly cares, our mineral makeup is suitable for all skin types—even sensitive. Starting with your base, whether sheer, medium, or full coverage, our liquid, cream, and powder foundations, primers, or concealers, and tints will help even tone and texture for your own take on complexion perfection. Play with contouring and highlighting to faux your glow with our kits and dewy skin highlighting balm. Blend in a powder or cream blush, or bronzer choosing from our delicious range of hues, perfect for popping cheeks and high points.

Experiment with different eyeshadow effects to create your perfect, effortless smokey eye, or winged liner. If you’re looking for conditioning lip color, whether matte, gloss, high-shine, or liner, our lip lineup offers a rich mix of natural to notice-me shades. And, don’t forget the brows. Essential face-framers, fluffy, statement, or subtle, whatever your brow mood, our brow liners and gel let you play out all your looks effortlessly. We also have a pro-level edit of makeup brushes and tools to help you nail your artistry.

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PTO Approved Travel Kit
Barrier Balm
Barrier Balm
$19.00
Cream Glaze Crayon
Suede Matte Crayon
Lipstick
Lipstick
$30.00
Dune Lipstick Color Swatch
Pillow Talk Lipstick Color Swatch
French Nude Lipstick Color Swatch
Bullseye Lipstick Color Swatch
Bella Lipstick Color Swatch
Precision Lip Pencil
Lip Gloss
Lip Gloss
$24.00
Dollface Lip Gloss Color Swatch
Naked Lip Gloss Color Swatch
Peony Lip Gloss Color Swatch
Cupcake Lip Gloss Color Swatch
Whisper Lip Gloss Color Swatch
Slipper Lip Gloss Color Swatch
Secret Agent Lip Gloss Color Swatch
Desert Bloom Lip Gloss Color Swatch
Sweetspot Lip Gloss Color Swatch
Plum Glaze Lip Gloss Color Swatch
Plumberry Lip Gloss Color Swatch
Star Struck Lip Gloss Color Swatch
Beloved Lip Gloss Color Swatch
Crayon Sharpener

Mineral Makeup Tips and Tricks

Glowing skin and color that won't quit are a makeup lover's dream. A formula that's strong enough to last all day and soft enough to look effortless? Even better. With mineral cosmetics, you get all of these perks along with some great hidden benefits, too. But what makes mineral makeup so special? And how can you apply it like an expert? We take an inside look and provide insider tips and tricks in our resources below.

Frequently Asked Questions About Makeup

What skin type is mineral foundation for?

"Mineral makeup is the go-to foundation option for many skincare professionals as it works for all skin types—including sensitive or breakout-prone. Traditional foundations can irritate or cause issues, while mineral foundation is gentle on all skin," says Janeena Rumsey, Global Artistry Lead.

What is the difference between mineral makeup and regular makeup?

"Mineral makeup is a gentler and less irritating option than regular makeup. It offers natural environmental protection and is infused with calming ingredients. It doesn't contain fillers like talc, which can irritate sensitive and acne-prone skin," says Janeena Rumsey, Global Artistry Lead.

What are the benefits of mineral makeup?

"Mineral makeup offers multiple benefits such as environmental protection, complexion-evening pigments, light-reflective radiance-boosters, and soothing ingredients to avoid irritation," says Janeena Rumsey, Global Artistry Lead.

How do you make mineral makeup look dewy?

"For an easy dewy look spritz skin before + after mineral makeup application with a hydration mist. For even more dewiness, apply face oil, an illuminating primer, or tinted moisturizer, then add highlighter to high points," says Janeena Rumsey, Global Artistry Lead.

What are the top minerals in makeup?

"The best cosmetic minerals are ethically-sourced mica, titanium dioxide, zinc oxide, and iron oxides," says Janeena Rumsey, Global Artistry Lead.

Are mineral cosmetics safe?

"Cosmetic minerals are considered safe, but not all are created equal. Make sure your mineral makeup only uses responsibly-sourced materials, doesn't contain nanoparticles which may irritate skin, and no ingredient or product is tested on animals," says Janeena Rumsey, Global Artistry Lead.

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